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Sell Yourself?, Here Its Tips

The smaller your business, the more you and your business are synonymous. People may not know the name of your business at all; they might just know you and for that reason, you have to know how to sell, “you.” As you grow, your business will hopefully gain an identity outside of you but for now, you’re everything.

You know how it works—some people are really good at talking. They’re the people at the events who have a story for any situation. They’re the ones who bounce from group to group seemingly knowing everybody—or can drop a name that they and the group have in common. They’re smooth—sometimes cheesy and annoying—but somehow, they seem to have an endless pipeline of business. As much as you don’t want to hear it, you might need to become a little more like those people. Don’t worry, we’re not advocating turning you into somebody you’re not but there are some skills to learn when selling yourself.

# Confidence!

Let’s just call it what it is. Those schmoozers are exuding confidence. They may struggle with confidence just as much as the next person but they know that confidence is what gets them in the door. They know that confidence is professionally attractive so they play the part even if they don’t feel the part. “Fake it until you make it” is a big part of selling yourself. Of course, there’s a fine line between confident and cocky.

# Persistence

We’re not done with the clichés’. How about “The squeaky wheel gets the oil.” For every opportunity (unless it’s some equivalent to a root canal) there are loads of people going for it. Every customer you’re trying to land is being courted by others just like you. Your job is to be persistent—even kind of annoying. Keep sending the e-mails; keep sending the texts; let them know when something changes that is valuable to them. Just keep in contact with them. Even if they’re not ready to buy now, they’ll think of you later.

# Don’t Be Boring

For real—even if you’re not great in social situations, you have to find a way to be unique. Be proud of your introvertness—there’s nothing wrong with you but that doesn’t give you license to not stand out. People who don’t stand out can’t sell themselves because they never get noticed. The cheese-machine at the party is getting noticed.

And of course, your product has to be unique too. That’s great that you design websites but what makes you unique? If you’re not unique, you’re boring. Don’t be boring.

# Offer a Solution

Your customers are plenty-smart enough to identify the problems. What they need is for somebody to dig in to the details and offer a solution. Not something that MIGHT work; something that WILL work.

Offer more of a solution than your competition. Create a detailed report, show that you were super thoughtful about their problem, offer some top level advice free of charge. Become part of their solution before selling your product. Talk is cheap. Your customer certainly wants to know about you but they’re more interested in how you will solve the problem.